Thick smoke covers the city, while a blasting siren alerts people to run for shelters. Trails of ghosts in … More
Tag: Communication
Executive branding- A Marketing trick or a valuable tool?
Product and location branding, corporate and NGO branding or service brand are very familiar terms, but the same cannot be … More
Is Social Media good for democracy? …A platform is just a platform.
The consensus around social media contribution to public interest and common good is not universal but rather subject to circumstantial … More
General education & Critical thinking against fake news
Last night I saw on Facebook an incredible picture of a giant anaconda surrounded by armed people in the middle … More
E-influencer: a modus vivendi (for profit)?
Influencers have always existed. Consider, for example, Jackie “O”, strolling in the alleys of Capri and trying on the island … More
Removing the “PAPER” from the newspaper
For newspapers things will never be the same any more. The deep recession which started in 2007 resulted in … More
Cultivation Theory is still alive in Social Media World?
Cultivation is the most researched theory in media history. Since the introduction of TV as a medium, many researchers have … More
Twitter President: Wins, loses and an obscure future for Donald Trump
The past year and a half could easily be characterized as the year that Donald Trump defied every poll … More
Virtual Reality and Artificial Intelligence: Renaissance or Self-Destruction?
Let’s start from afar. The first (Italian) Renaissance of the Fifteenth and Sixteenth centuries bridged humanity from the Middle Ages … More
“Keep in Touch!” Do Social Media really make us more sociable?
Have you made it to 2018? I suppose so! Well, then you and I have something in common, no matter … More
“Advertising and Digital Media: The interactions that occurred” – Interview of Marina Hioti
Mrs. Marina Hioti (Business Development & Integration Director of Solid Havas)has been working in communication for more than 22 years … More
How to earn money as a blogger in 2018?
Back in 2005, being a blogger was a brand-new and very promising profession that gave you the opportunity to become rich. … More